HOW BASCKET STARTED
"Sneaker enthusiast for years, I worked on the development of a sports shoes brand made in Italy.
I undertook many trips to the north of Italy, in Milan and in Montebelluna, to develop the concept.
Cleaning friends sneakers. Spring 2017.
During these two years, I learned everything about footwear: its manufacture, the different components, materials, technologies - and the maintenance.
Having always taken care of my sneakers, I began to restore the shoes of my friends and at the beginning of 2017, a sneaker care service was launched in a garden in Brussels, Belgium.
Cleaning first customers sneakers. Summer 2017.
More than three years later and with an experience built on the reconditioning of thousands of trainers, @bascketproject was born with a mission: educate and encourage everyone to extend the life of their sneakers.
Too many sneakers are thrown away because they appear worn out - it needs to stop."
Romain Henneuse - Founder